Founder

Chi Modu is a renowned photojournalist, cultural observer and strategist. He is a sought-after speaker and advisor to companies and brands who must leverage the impact culture has on their business strategy in this evolving digital age. Chi’s company Diverse Insights is a research and strategy consultancy whose mission is to uncover game-changing insights and ideas that help drive a company’s bottom line.
Through DiDigital.net, a subsidiary of Diverse Insights, he works closely with organizations like General Mills and the Bowery Mission of New York City to help them harness the power of mobile to extend their reach and to further build their brand awareness. A campaign that DIDigital created for General Mills’ Wheaties Fuel was chosen as one of the top ten mobile campaigns of last summer by Mobile Marketer.
Chi holds a Bachelors of Science degree in environmental and business economics from Rutgers University and is a graduate of the International Center of Photography. He is founder and CEO of Diverseinsights.com and DiDigital.net.
Watch Chi speaking at a NYC advertising firm
Watch and listen to Chi’s interview by documentary fillm maker, Albert Maysles.
View more of Chi’s photography (new browser to open)
Diverse Insights
A Fresh Perspective On Inspiration™