The power of brands

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While other brands can call themselves global, none can hold a candle to Coca-Cola, the mega brand sold in more than 200 countries around the world. Regardless of how remote the location, how impoverished the people, or how the local government may feel about the USA, the iconic logo seems to be everywhere — on a bottle on a table in Tunisia, on an awning over a shop in Suriname, or on an umbrella in Cambodia.  It’s remarkable how something as  simple as a well branded soft drink has the power to connect the world, despite all of the seemingly insurmountable differences that  keep us apart.